Hallyu Korea is a Swiss-based association dedicated to promoting Korean culture. Supported by the Korean Ministry of Culture and the Korean Embassy, it organizes activities such as K-pop competitions, food tastings, film screenings, and traditional arts programs across Switzerland.

hallyukoreaswiss.com

Kpop World Festival (2024)

Once a year, Hallyu Korea hosts a major event celebrating the richness of Korean culture, featuring K-pop dance contests, language classes, cooking workshops, and more. In 2024, the event focused on traditional and cultural aspects of Korea. The event poster showcases a variety of Korean-themed elements, from colorful pouches to traditional hanbok garments, creating a festive and welcoming atmosphere according to the warmth of June. A bold badge proudly highlights a milestone moment: Switzerland's first-ever national selection for the K-pop World Festival in Changwon.

Kpop World Festival (2025)

In 2025, the new edition of the K-pop World Festival placed a strong emphasis on the dance competition, inviting prominent figures from the K-pop dance scene to participate. To greatly focus on the dance theme, the event poster features a fictional K-pop group, blending vibrant, party-inspired colors with subtle references to Korean patterns from traditional architecture. Once again, the official "approved" badge appears on the design, underscoring the event's recognized status and its sponsorship by the Korean Embassy.

Social Media Visuals

In addition to physical prints, I was also responsible for designing visuals for social media and the association communication. Each design was tailored to highlight its specific content, giving every event its own distinct visual identity. For example, the K-pop Bazar featured a soft pastel theme, blending shades of blue and pink. The background was filled with K-pop band logos, representing over 20 years of K-pop groups. The overall style leaned into a more playful and whimsical aesthetic, designed to appeal to a younger audience.